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‘Shaken, not stirred’ is how James Bond likes it. In Casino Royale, author Ian Fleming illustrates Bond’s choice when he asks for ‘three measures of Gordon’s, one of vodka’. Purists argue that martinis are made with either vodka or gin. But in Bond’s case, he’s not drinking a martini; he’s having a vodka martini.
It seems even the world’s favorite secret agent has discovered vodka’s versatility. His disregard for traditional mixers is deliberate; vodka is both without flavor and odor, which makes it the perfect choice for cocktails. While James Bond was not the first to discover vodka’s uniqueness, many have gone on to create highly illustrious sounding cocktails such as Cavalli Cobra, Bloody Moana or Lime Caiprioska.
Is this a case of art imitating life? It seems to be. Vodka’s surge in popularity in recent times has seen demand for pre-mixed drinks rise more than ever. Today, vodka is the spirit of choice for social drinkers and aficionados alike. While whiskey, rum, cognac and gin all have their fair share of the distilled spirits industry; it is vodka that remains king of the category.
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