The production philosophy of the RM009-1 Felipe Massa certainly mirrors that of F1 teams, who spend millions every year shaving inches off their race cars. The result is a watch that tips the scales at a mere 28g (minus the strap), lighter than some plastic-cased quartz watches.
Its true significance however, lies in the fact that it represents a rethinking of luxury watch construction. While all worthy luxury companies share a similar philosophy of perfection, the difference is that the RM009 was created in pursuit of functional rather than esthetic objectives, as evidenced by its ability to withstand the extraordinary stress of an F1 race. As a result, it has undoubtedly paved the way for less established luxury companies to compete based on technical excellence.
Equally special to me is that while this watch retails for a price upwards of €300,000, it does not scream for attention. It is thus the epitome of stealth wealth, and a clear choice for discerning cognoscenti.
