Celebrated fashion designer Karl Lagerfeld’s first
collaboration with Coty take the form of a trio of capsule fragrances,
collectively called Kapsule, which debuts this fall.
Lagerfeld was inspired by the concept of mix-and-match capsule
wardrobe, the same way one matches different pieces of apparel. This means that
the fragrances have been deliberately designed to be unisex as Lagerfeld was
quoted in an interview with Women's Wear Daily that “there is no gender in
perfumes anymore”.
Lagerfeld was hands-on in every step of Kapsule’s
developmental process, working with Symrise perfumers Max Buxton and Emilie
Coppermann, and Firmenich’s Olivier Cresp, to develop Kapsule Light, Kapsule
Floriental, and Kapsule Woody respectively.
Kapsule Light features notes of bitter orange, jasmine,
nutmeg, clove and musk while Floriental has notes of ivy leaf, violet and black
tea leaf. Finally, Woody is made up of cedar, moss and plum notes.
Lagerfeld even conceptualized and took his own photographs
for the advertising visual. The fragrances will come in 30 and 75 ml eau de
toilette in flacons designed by Luz Herrmann, and made to resemble slipcases
with books. Each fragrance bears Lagerfeld’s signature at the bottom of each
bottle.
The scents are slated to launch, for the first time, at
Colette and Parfumeries Maionnaud in France at the end of October.
www.karllagerfeld.com
via WWD.com