Porsche Design Group has launched its first olfactory offering – a men’s scent called The Essence, created in partnership with Parfums Azzaro of the family-owned Groupe Clarins.

Artical, a scent by International Flavors & Fragrances (IFF), was the inspiration behind The Essence, for an ultrafresh fragrance infused with a touch of the Arctic.

In an interview with Women’s Wear Daily, Brigitte Lacaze, international marketing manager for Porsche Design, says that Azzaro executives target the user of The Essence to be “an urban, cultured, intelligent, sporty, and sensual man”, aged between 25 and 50.

The Essence has top notes of Article, juniper and blackberry, with heart notes of Russian coriander, black pepper and Siberian pine. Fir balsam, patchouli and incense form the base notes of the scent.

Porsche Design’s trademark brushed aluminium detailing is immediately recognizable from the glacial blue colored bottle.

The fragrance will be introduced in Europe, the Middle East and North America at Porsche Design stores and selected boutiques come early October this year, before rolling out in Asia, Latin America and Africa in 2009.