The House of Piaget now has an Asian face for its dazzling
collection of watches and jewelry – that of award-winning Hong Kong actress
Maggie Cheung.
Piaget
CEO Philippe Léopold-Metzger announced the brand’s new partnership with Cheung
at a press conference held at the Ullens Centre for Contemporary Art in
Beijing on March 26th 2008.
Explaining
his choice, Mr. Léopold-Metzger says Cheung’s cosmopolitan, distinguished and
genuine personality embodies the Piaget brand perfectly.
“She has style and the perfect combination
of modern and traditional facets. A genuine personality.”
www.piaget.com
via Watch Tribune